Date: 29-11-2022
With any design field, product packaging is most often dictated by current trends and innovational advances. Whether your designs are made for functionality or creativity, the decisions you make around the packaging can be critical to your brand or company. The majority of consumers say their purchasing decisions are heavily influenced by how appealing the package looks (or doesn't).
The packaging design world has recently been dominated by trendy, sleek packaging and minimalist designs, but by 2023, packaging design will shift to focus on practicality, sustainability, and organic, handcrafted production methods.
5 Packaging Design Trends For 2023
Seeing what has happened both in stores and online, as well as noticing what customers have been asking for, Smart Packaging Systems has compiled our thoughts on future packaging design trends for 2023
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Tap Into Nostalgia!
We found that consumers want packaging that offers a feeling of calm and, in some cases, a sense of nostalgia for a time when things were less hectic. Nostalgia can have a huge impact on consumer purchasing behavior, and nostalgia is becoming increasingly popular among packaging designers. Retro revivals are on the rise as a result. Many brands are tapping into the aesthetics of decades past, like the 1960s, 1970s, and 1980s.
Minimalism Is The Way!
Minimal packaging designs are an evergreen style due to their high conversion rates. They feature little graphics, so they stand out from other products on an online store or offline shelf. Minimalism is an approach to design that prioritizes simplicity and function. In the produce aisle, this means shoppers are more likely to purchase items that require less shelf space, are easy to stack and store, and promote the brand's core values. A minimalist design also gives consumers a taste of fresh air by emphasizing simplicity and function.
Earth-Friendly
The term sustainability is dominating the world of packaging as the newest darling and hottest trend. It's exactly what it should be. Consumers are increasingly concerned about global issues such as large-scale pollution and climate change, and they are demanding more eco-friendly items and processes in all of their purchases.
Choosing to use environmentally conscious packaging is a way for brands to express their commitment to a sustainable future, and now is the time to do so
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Share Your Story
Consumers are passing up on the latest technological advancements in order to connect with brands on a more emotional level. Consumers are turning away from outward appearance and technology to examine their values and find their trusted brands to do the same.By sharing your story and values on your packaging, you can increase customer loyalty, shelf space, and revenue.
Customized Packaging
Personalization is a big marketing trend that has grown in popularity over the last decade. Consumers are becoming increasingly selective about the products they purchase as new brands and businesses emerge. Because personalization is now being used in product packaging in addition to social media and email advertising, it is popular everywhere from display advertising to product packaging.
Companies that offer subscription boxes often personalize colors, visuals, and even special messages for their customers. You can also use personalization to alter your product for different audiences in different markets to test your product packaging to determine which design is more popular with your customers.
To Conclude
Consumers are more cognizant of the fruits and vegetables they consume, where they come from, and how they are packaged as a result of the epidemic. The increasing produce packaging trends have been stimulated by this consciousness to provide smarter, more convenient, and more environmentally friendly packaging solutions.
Smart Packaging System can assist you in turning emerging packaging design trends into dependable solutions, ensuring that your production continues to be at the forefront of innovation. Contact us to speak with an expert about product packaging. We can assist you in keeping up with industry trends so you can bring new commercial success to your product packaging.
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